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Television brings entertainment into people's homes, and many folks can't fathom a home without cable TV. There are ways to save money on this entertainment medium, and it certainly pays to take the time to find a nice cable TV coupon or discount before signing up. Cable companies will often advertise generous discounts and coupons, but if you check the fine print you will more than likely discover that the price is introductory and will not last forever. If you receive a phone call from a cable company offering you a discount, take the time to listen. Oftentimes, the cable company telemarketers are able to offer ridiculously low introductory offers which are better than anything advertised by the cable company. If you have existing service and cancel it, you can expect to hear from a cable company representative eventually who will offer you a great deal in an attempt to lure you back as a cable customer.