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If you have a coupon code or coupons from online apparel retailers, make sure your code is entered, and the final amount approved, before you hit "submit." Failure to do so can result in the loss of your discount.
If you do forget to enter the coupon code, you can try contacting customer service. Most online retailers will tell you they can't honor a coupon or code after the order has been processed. To make up for your lost coupon, they might send you another special discount or coupon.