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Many pharmaceutical companies offer coupons for dollars off or even free trials of prescription drugs, believing you will continue using their drug. Concerns are that patients will be coaxed into using a more expensive drug, or feel that they need to take unnecessary medications. If the prescription medication is covered by your insurance and your co-pay is affordable, ask your doctor for coupons or check online before you fill your prescription. Otherwise, a generic or alternate medication might be more affordable in the long run. And always heed your doctor's advice.