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One of the benefits to online coupons is that you can use a bunch of them in one purchase. If you do a lot of spending around the holidays, or are planning a big purchase like a new piece of furniture, save your shipping coupons and use them at one time for super-savings.
For example, if you use your online Eddie Bauer coupon for most of your end of the year holiday gifts, you're saving the shipping charge on each item in your shopping cart. Online free shipping coupons used for a single small item, won't yield a major savings.